Cranfields
As part of Cranfields' ongoing marketing drive to increase its profile, Cranfields' online presence continues to evolve, invite feel which represents the best in selected beautiful furniture, hand picked decorative and home ware products around the world.
Established in New Zealand in 1991, Cranfields offers a careful selection of beautiful furniture, home wares and hand picked decorative items from around the world. Well known for supplying discerning buyers with unique and rare pieces; the range evolves and changes with each passing season.
Cranfields approached E-Impressions to develop their web presence in September 2005. The website was to provide an overview of the company, its appealing product range and a central point of information for its potential customers.
Cranfields wanted a web site that:
- Has a Content Management System (CMS) which can cater for both, Australia and New Zealand sites.
- Have all data centralised in a central repository.
- Use web technology to collect user information and run a marketing campaign to inform them about their constant evolving range.
- Provide a system that evolves over time to meet the needs of the organisation.
- Make it attractive and easy to navigate.
The resulting website has been designed around visual appeal of their product range. It attracts its users to visit any of three Cranfields stores; two in New Zealand and one in Melbourne to awaken your senses to the beauty of pieces made by hand.
Management of the different products is via a web based administration system that allows the products to be edited by Cranfields' staff.
More Information on each product has been designed to be printable on an A4 page and the content is managed by a CMS (Admin Tool) that E-Impressions implemented.
Solutions involved:
- User Interface Design
- Web Applications and Database design
- Information Architecture
- Content Management
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